First Downed was born from everything we love about football—the competition, the close calls, the rivalries, and the camaraderie that turns a group of fans into a game-day family.
MORE THAN WATCHING THE GAME
The best football memories don’t happen only on the field. They happen around the grill, beside the cooler, in a packed living room, and anywhere fans gather to cheer, argue over the last call, and celebrate together.
We wanted to create a game that could become part of those moments: simple enough to start playing immediately, competitive enough to keep everyone engaged, and unpredictable enough to make every turn worth watching.
THE FIELD IS IN YOUR HAND
First Downed transforms the side of a glass into a football field—and every controlled sip into a play.
Call your target, take the snap, and set the glass down. As the liquid settles, the drink line becomes the ball spot. Land inside the chain zone and move the drive forward. Come up short and use another down. Push too far and risk a turnover. Reach the end zone and celebrate the touchdown.
There are no cards to shuffle, dice to chase, or complicated rules to study. The glass is the field, the drink line makes the call, and everyone gets to watch the play unfold.
BUILT FOR FRIENDLY RIVALRIES
First Downed brings competition and camaraderie to tailgates, watch parties, rivalry weekends, cookouts, and football gatherings of every size.
Play head-to-head, divide into teams, challenge the reigning champion, or invent house rules that match the energy of your group. Every drive creates another opportunity for a clutch play, a painful turnover, a little trash talk, and a story that will come back up at the next game.
Because football is always more fun when something is on the line.
ANY BEVERAGE. EVERY FAN.
First Downed can be played with beer, seltzer, soda, water, or another beverage of choice. Alcohol is never required.
The goal is precision, not speed. Take your time, stay hydrated, respect every player’s limits, and never require shots or chugging. The best games are the ones everyone enjoys—and remembers for the right reasons.
WELCOME TO THE HUDDLE
First Downed is for the fans who arrive early, stay until the final whistle, defend their team through every season, and believe game day is about more than the scoreboard.
It’s about competition. It’s about connection. It’s about the people standing beside you when the next play begins.
Call the play. Control the sip. Move the chains.